“Opening inventory for advertisers on the screen that viewers trust the most – the television – regardless of which device or app they are using to view content is a vital piece of the puzzle,” said Rob Aksman, BrightLine’s co-founder and Chief Experience Officer. Additionally advertisers will receive robust campaign performance analytics from this partnership. People can connect more meaningfully with the brands and messages they care about.”īrightLine’s media experiences bring unparalleled engagement performance married with massive scale and diversity of inventory from Samba TV’s premium portfolio of apps.
Que es samba interactive tv tv#
With the ecosystem we are forming with companies like BrightLine we are forging Smart TV 2.0, with break-through interactive formats on the prime screen and synchronized messages on the secondary screens. “We know Smart TV 1.0 only delivered pre-roll with no advances over traditional TV. “The promise of Smart TV 1.0 was to make the viewing experience more personal, engaging and interactive,” said Ashwin Navin, CEO of Samba TV.
UXTV™ ads feature on-demand video libraries, interactive games and galleries, live social feeds from all major social networks, the ability to share with a click of remote control, and even the ability to purchase. “Opening inventory for advertisers on the screen that viewers trust the most – the television – regardless of which device or app they are using to view content is a vital piece of the puzzle”īrightLine and Samba TV integrated BrightLine’s best-in-class interactive TV ad products, known as UXTV™, into Samba TV’s extensive, connected TV app portfolio, unlocking a suite of rich, interactive advertising capabilities marketers can now add to their CTV video buys with Samba TV.
NEW YORK – BrightLine, the leading provider of rich media advertising solutions on TV, has partnered with Samba TV, the leading publisher of Smart TV apps and multiscreen advertising, to deliver rich interactive advertising across 70+ connected TV apps in over 118 countries and 30 MM screens.